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Sales Planning “A Program Designed for Maximum Flexibility and Maximum Sales Impact”Olean Wholesale Grocery Co-op, Inc. offers our members five different weekly sales plans to select from. The availability of five plans allows retailers of any size the ability to select a plan that fits their competitive needs. Additionally, any of the five programs can be customized to fulfill the requirements of an individual store. Our sales plans feature national brand and private label “Roto” ads. Each week the sales plans have programmed ad themes and sub-themes. We encourage vendor supported extra page events and support a weekly “super special program” and weekly private label promotions. Each month our highly successful “Shursaver Discount Program” (TPR Program) features an insert or extra pages in our weekly circulars. Our bi-annual private label trainload sales are one of our strongest promotions. What sets the Cooperative apart is our strong emphasis on “Event Selling” customized to meet the requests of members. Some of these events include Meat Bonanzas, Produce Bonanzas, Deli-Bakery Extravaganzas, Bulk Cheese Sales, Crazy 8 Sales, and Anniversary Sales. Our attention to individual locations has allowed our retailers to maintain market share in a very competitive environment. |