Shurfine, Natural Directions, Shursaving and True Pals Private Label Products
Private Label sales continue to escalate nationwide as consumers realize the quality and value compared to National brands. Olean Wholesale Grocery’s private label products include Shurfine, Natural Directions, Shursaving and True Pals products.
Over 1,400 Shurfine products are available from our warehouse. Designed to compete with the quality of National brands, Shurfine’s commitment is to quality at a competitive price.